Dr. Tiffany Bowden, M.A., Ph.D.

Cannabis Contributor, Black Enterprise 2016 – PRESENT

Wrote articles focusing on diversity and inclusion issues in the cannabis industry.

 

 

Founder|Educational Programming - Minority Cannabis Industry Association/Minority Cannabis Business Association 2014

Served as the founding president, visionary and mission writer of the first non-profit dedicated exclusively to the interests of minorities in the cannabis industry. Served as an educational programming lead within the organization and directed educational programming to introduce market entrants to industry education.

 

 

Founder, VP of Programming and ComfyTree Enterprises 2014

Lead, programming, training, consulting and conferences on introductory and intermediate education in the cannabis industry. Responsible for all operational management of the enterprise, new business development, consumer relations, media relations, sales, and vendor relationships.

 

 

Founder, ComfyTree Consulting 2013

Lead training and consulting on introductory education on the cannabis industry.

 

 

TRIO McNair Mentor 2009

Provided support to McNair Scholars by offering scholarly advice, paper review, presentation review, and academic advancement tips. Attended conferences and provided guidance to underrepresented student groups.

 

University College Office of Retention (Student Affairs) 2008

Student Help Center, Ohio University

 

Supervisor: Dale Tampke

Hours: 20 hours per week, Graduate Assistantship

 

• Specialized in working with International Students and Students of Color within the office of retentions.

• Identified at-risk students and contacted them to offer support through barriers that cause students to drop out of school.

• Academic Advising: helping students choose majors; offer resource presentations to students who are on academic probation

• Offered special assistance to Athletes for clearinghouse regulations

• Created programs to help under targeted at-risk groups (African Americans and Transfer Students)

• Specialized counsel for Athletes with eligibility concerns requiring a sophisticated knowledge of NCAA Clearinghouse regulations and policies.

• Successfully intervened on behalf of more than 20 students and played a role in their re-admittance or path correction.

 

 

University Athletic Academic Support–Tallahassee, Florida 2001 – 2003

Client: Florida State University Men’s Basketball

 

• Created tutoring program for men’s basketball program to assist with eligibility concerns. The predominantly African American basketball team

• saw increases in their GP A’s, self esteem and made o verall better lif e choices.

• Leveraging Florida A& M University network, provided experts to help mentor on manhood and cultural awareness.

 

University of Illinois 2013 – PRESENT

Consumer Insights Instructor and Cultural Researcher

 

• Specialized in cultural markets and educated students on underrepresented markets in effort to prevent stereotypical depictions in advertising campaigns.

• Educated students on cultural awareness issues when constructing advertising campaigns.

• Conducted primary research to develop consumer insights for local businesses.

• Taught students research methodology such as focus groups, ethnography and netnography to enable them to make consumer-centric campaigns.

• Taught students ecommerce strategy and how to effectively pitch advertising campaigns to clients

• Taught about digital media entrepreneurship; utilizing cases such as Groupon, Living Social and Facebook as examples.

 

Life Coach 2009 – PRESENT

Breakthrough Academy (founder)

 

• Provide one on one life coaching and counseling to underrepresented students experiencing various times of difficulty or desires in increasing

• their effectiveness in life.

• I provided workshops and programming on living an empowered life, effective study skills and time management.

• Using my background in advertising we discussed how media representation of fulfillment success and pathways to self-actualization might

• differ from strategic pathways.

• Instead of taking those insights and using them for branding in advertising and ultimately attach them to products, I help steer people toward

• what they actually want out of life—spiritual connection and a deeper understanding of themselves and others.

 

Procter & Gamble–Cincinnati, Ohio 2003

African American Multicultural Business Development (Marketing) Intern
Supervisor: Susan Mboya; Director of African American Marketing and direct report to Graciela Eleta; VP of Multicultural Marketing (Hispanic & African American)

 

• Benchmarked leaders of multicultural marketing and suggested strategies to reach the African American consumer working with Burrell and

• Carol H. Williams Advertising Agencies;

• Monitored brand spending for African American marketing and coached on spending effectively;

• Modified educational training program for brands and advertising agencies; Tracked research tests of African American marketing vehicles.

• Suggested positive approaches for representing the African American consumer

 

 

Procter & Gamble–Caracas, Venezuela & Cincinnati, Ohio 2002

Global Diversity & Inclusion-Human Resources /Internal Marketing Intern
Supervisor: Denise Andrews

 

• Assisted in the deployment of the Women Supporting Women & People Supporting People programs which were geared toward increasing diversity in upper management at Procter & Gamble in Caracas, Venezuela.

• Promoted the programs benefits and sought funding support from within the company; Developed marketing/advertising packages for Parke

• Media by researching ads, & ad competitors;

• Developed a website working with a contractor by supplying content and design;

• Contacted celebrities to determine charities to receive benefit from the program;

• Extracted post-diversity program qualitative data from surveys to assist in the fine tuning of the program and measuring of effectiveness.

 

Media Literacy Instructor 2011

MS166: Media Literacy
University of Illinois

 

• Facilitated a course teaching new media literacy skills necessary to be civically engaged in a highly mediated society and to teach new skills for a new high tech society.

• Taught students learn about issues such as media representation, ownership, and ideological messaging.

• Personally responsible for 38 students.

 

 

Media Culture and Society Teaching Assistant 2010

University of Illinois

 

• Facilitated a discussion section as a Teaching assistant for the class geared toward educating students about critical issues in new media such as gender, race, class and access.

• Graded papers, lectured, encouraged dialogue. Responsible for approximately 60 students.

 

 

Barefoot Advertising Agency (BBDO) –Cincinnati, Ohio 2007

Interactive Account Manager/Interactive Assistant Account Manager
Client: Procter & Gamble
Brands: Mr. Clean, Febreeze, Swiffer
Supervisor: Fran Dicari
Responsibilities: Managed client relationship and acted as the bridge between the marketing managers and the agency; Ensured team
cohesiveness and strategic projects; Monitored web traffic and effectiveness of online promotions; Offered website consultation to Marketing
managers; educated marketing managers on new avenues to reach consumers through new technology and interactive techniques; Focus group
research; Designed promotions for Home Made Simple online magazine; Offered consultation on multicultural consumer marketing techniques.

 

Arnold Worldwide–Boston, Massachusetts 2005

Account Management Intern/ American Association of Advertising Agencies (AAAA) Multicultural Advertising Internship Program (MAIP)
Client: McDonald’s; Arnold Worldwide
Responsibilities: Wrote four commercials for various McDonald’s products in the NE area to attract young professional African Americans while ensuring campaign was free of stereotypical approaches. Designed flyers for national and local McDonald’s; Won “Most Integrated Campaign” in intern competition to re-brand training division; Operated a meet and greet for Destiny’s Child during the Fulfilled & Lovin’ It Tour; Redesigned databases and templates for Arnold’s internal business to increase agency efficiency;

 

Procter & Gamble–Cincinnati, Ohio 2001

Family Care-Human Resources/Marketing Intern
Supervisor: Christie Warren
Responsibilities: Developed internet based restaurant guide used as a marketing tool for relocating employees; Enabled discounts for relocating employees by negotiating with restaurant owners.

 

University Athletic Marketing–Tallahassee, Florida 2001

Client: Florida A&M University/Florida State University
Responsibilities: Assisted in event creation, implementation, and promotion, created awareness and attitude surveys and solicited business sponsorships.

 

University Athletic Academic Support–Tallahassee, Florida 2001 – 2003

Client: Florida State University Men’s Basketball
Responsibilities Created tutoring program for men’s basketball program to assist with eligibility concerns. The predominantly African American basketball team saw increases in their GPA’s, self esteem and made overall better life choices. Leveraging Florida A& M University network, provided experts to help mentor on manhood and cultural awareness.